Developing a website strategy is a basic concept but not easy task. It should be aligned with a short- and long-term objectives in a Strategic planning.
Who is the target or visitors of our website?
What information our users are looking for?
Finding our web site must be easy so How do we make a MKT plan?
But how do I display the message that would resonate with our target audience?
When people visit our site, what’s the journey we need them to funnel through?
Will the website move the global business or a section closer to strategic goals?